Reaching 5 Million Gen Z
A global Kingdom movement of young believers growing in community, faith, and purpose through cell groups.
5M
Gen Z Target
7
Cities
5
Hub Types
∞
Potential
One App. Total Movement.
Tools and community to grow your faith and impact your generation.
Cell Groups
Join a cell of 6–12 believers. Meet weekly, grow together, and multiply every 6–9 months.
5 Hub Types
Home, Marketplace, Campus, City & Hybrid-Online — reaching Gen Z wherever they are.
90-Day Bible Plan
A curated journey from Genesis to Revelation with daily readings, reflections, and audio.
Income Tracking
Track your income across 3 lanes — Marketplace, Social Enterprise, and Stokvel.
Invite & Multiply
Share your unique referral link or QR code. Track who you bring into the movement.
LBD Merch Store
Rep the Kingdom with branded hoodies, caps, journals, and more.
How Cells Multiply
A simple, powerful rhythm that turns 12 into 5 million.
Join a Cell
Find or start a small group of 6–12 in your city or online.
Grow Together
Meet weekly using the 4W framework — Welcome, Worship, Word, Works.
Raise Leaders
Identify and train future cell leaders through the LBD pipeline.
Multiply
When you hit 12, split into two cells. The cycle begins again.
From Cape Town to the World
Starting with our Alpha City, we're expanding across 7 strategic cities.
Cape Town
Alpha City — LIVE
Lagos
Active
Nairobi
Active
London
Coming Soon
Dubai
Coming Soon
NYC
Coming Soon
Atlanta
Coming Soon
Share the Fire 🔥
Download ready-made invite cards and spread the word on WhatsApp, Instagram, and beyond.
Founded by M. Klaas
Life by Design Cells was founded by M. Klaas in Cape Town, South Africa — born from a God-given vision to raise up a generation of young believers who don't just attend church, but become the church.
What started as a single cell group has grown into a global movement with one audacious goal: reaching 5 Million Gen Z through authentic community, bold discipleship, and the 5-Hub model — Faith, Career, Health, Finance, and Community.
Your Cell is Waiting
Whether you're in Cape Town or New York, on campus or in the marketplace — there's a place for you in this movement. Sign up, join a cell, and start making an impact today.
Follow Us Everywhere
Kingdom content that meets you where you are — on every platform.
Install the App
Add to your home screen for the full experience — offline access, push notifications, and more.